Brevite
A “Camera Bag” company that needed to break out of its shell
Role
Branding & Identity, Packaging, Website
Focus
Brevite came to us as a tactical camera bag company needing to evolve into an all-encompassing lifestyle brand. Founded by a team of brothers, the company prioritizes designing and sourcing ethically and keeping their team lean and honest.
Our insight came from the idea that personal identity resonates from what's in your bag. From there we developed the "aura" system of closely linked colors that emanate from a concentric focal point that behave in various ways and infinite permutations to represent the personality that develops along with the lifetime of every bag.
Animated poster series featuring a content creator with their Brevite bag of choice
We developed designs for their sustainable packaging and shipping materials
Website revamp featuring all the new components and assets of the brand
Design
Kevin Chao, Sean Danz, Matilda Seo
Animation
Kevin Chao, Sean Danz, Matilda Seo
Photography
Bri Vail
Typeface
Meek by Ryan Bugden
