CHINATOWN
A merch collection developed to raise money for small businesses in Chinatown, NYC during the pandemic
Role
Branding & Identity, Apparel Design
Focus
Long time collaborator Joanne Kwong of Pearl River Mart reached out to us with an initiative to support the small businesses of Chinatown during a period of Asian hostility in the early days of Covid. We developed a merch line featuring products from local restaurants and businesses to create some passive revenue during hard times.
Client
Joanne Kwong
Creative Direction
Kevin Chao, Sean Danz
Design
Kevin Chao, Sean Danz
Illustration
Kevin Chao, Matilda Seo
Animation
Matilda Seo
Model
Sophia Gutierrez