SUNDAE SCHOOL
Korean-owned cannabis company looking to create dreamscapes for the launch of their new pre-roll product line
Role
Art Direction, Product Photography, Campaign
Focus
To highlight the new line of Kira Kira joints we were asked to develop three unique photo sets. We decided to tap into the surreal and absurdist universe of emotions that come with being under the influence.
SET 1/3
"Rubble"
The team also developed a stop motion visual language to highlight the THC diamonds. The secret sauce to what makes these pre-rolls so potent.
SET 2/3
"Night Cap"
SET 3/3
"Cult of Limbs"
Client
Sundae School
Creative Direction
Kevin Chao, Sean Danz
Art Direction
Kevin Chao, Sean Danz
Photography
Amanda Pham
Prop Designer
Selena Liu
Stylist
Sophia Gutierrez
Production
Caroline Park, Nina Francini
Post
Kevin Chao, Sean Danz, Matilda Seo