Adidas
A series of animated social media campaigns for new sneaker announcements, animated for Annex88
Role
Design, Motion Graphics, Animation, Campaign, Socials
FOCUS
Create launch materials and digital assets for Adidas Originals latest product releases.
NITEJOGGER
The Nite Jogger dropped in 1980 as adidas' first reflective shoe. We helped launch the new model with a series of videos and posters highlighting its reflective surfaces.
SUPERCOURT
Made with care, worn without. That was the mantra of the next campaign showing the beauty of a well-worn sneaker.
LXCON & OZWEEGO
Adidas updated two iconic shoe designs. Ahead of the launch we teased a sneak peek at the blueprints behind the new look.
ADIDAS ZX
Reimagined ZX model shoe from the 80s. The technical sneaker needed to highlight the updates while adding an element of cyber-futuristic animation to signal the future.
Client
Adidas Originals
Agency
Annex88
Design & Animation
Kevin Chao, Sean Danz
Art Direction
Ruth Kim, Jeremy Hanover, Lucy Wang
Producer
Tom Mishra
