San Francisco Opera Orchestra
Identity system for the musicians of the San Francisco Opera Orchestra and their performances.
Role
Branding & Identity, Website
Focus
The San Francisco Opera Orchestra needed their own identity, separate from the Opera, as they frequently perform independently. We developed a brand system for them based on the 5-line staff used in sheet music. The staff is able to expand dynamically to fill the width of a page, and can even show notes on the staff to represent a specific key.
All parties agreed that the abbreviated "SFOO" had a nice ring to it
We developed a batch of relevant brand materials including business cards, folders, and sheet music
The dynamic SFOO mark is used to extend to the maximum widths of different applications ranging from sheet music to concert posters
Client
San Francisco Opera
Creative Direction
Sean Danz, Kevin Chao
Design
Kevin Chao, Sean Danz
