Sherpa Power Tea
A tea brewed from ashwagandha harvested in the terrace farms of Nepal.
Role
Branding & Identity, Packaging Design, Art Direction
Focus
Sherpa Power Tea is an organic sweet tea that uses native Nepalese ingredients harvested by farmers in Nepal. In April 2015, the Nepal earthquake killed over 8,000 people and injured more than 21,000, destroying Nepal's economy. The product sought to revitalize the Nepalese agriculture industry through the employment of farmers and exporting of their goods to provide high-quality beverages to Western cities.
Custom Mandalas were built as emblems representing each particular flavor. Each Mandala was about 36 inches wide, constructed of printed paper and chipboard. The mandalas were inspired by the tiered terrace farming landscapes found all throughout Nepal.
Client
Global Family Farms
Creative Direction
Kevin Chao, Sean Danz
Design
Kevin Chao, Sean Danz, Lizzie Kelner, Steph Lin
Producer
Mike Finkelstein
Photography
Mike Finkelstein
