Chop Suey Club

Asian lifestyle boutique store and event management hybrid sought out a brand rework for post-covid and their new HQ

Role

Branding & Identity, Creative Consulation

FOCUS

Chop Suey Club is an Asian lifestyle boutique focusing on products from contemporary Chinese designers, makers, and artists aiming to connect a larger audience to Chinese culture guided by the concept of Retrofuturism.

Through visual audits of Chinese graphics, we developed a system that embraces maximalism and tailored complexity that speaks to the Asian diaspora.

Client

Chop Suey Club

Creative Direction

Kevin Chao, Sean Danz

Design

Kevin Chao, Sean Danz, Matilda Seo

Project Manager

Sophia Gutierrez

Photography

via Chop Suey Club