Schick BIP—
An experiential campaign celebrating the #1 demographic of disposable razor users: bald men
People—
Sean Danz, Kevin Chao, Edelman
Focus
Based on the insight that bald men are the primary consumers of disposable razors, we worked with Schick to create club called Bald Important People or BIP for short. BIP is an elite club for the bald that offers once-in-a-lifetime experiences and events with bald influencers.
All members receive a BIP card that unlocks access to events throughout NYC's fashion week
We developed a "shine" graphic system that brought attention to sparkling heads.
Schick hosted a huge launch party during NYFW with several bald celebrities and influencers, and even some with hair that shaved their heads on site.
Client
Schick Razors
Agency
Edelman
Creative Direction
Sean Danz, Kevin Chao
Design
Sean Danz, Kevin Chao
Animation
Sean Danz, Kevin Chao, Matilda Seo